Major coverage for seed announcement

Description

Ad fraud detection and prevention platform

Industry

Cyber

See full campaign

Media hits

Impressions

3.1M

Lunio raises $15M to combat click fraud with algorithms

Protecting marketers from click fraud, fake users and malicious bots, Lunio nets $15 million

Google and Warner execs invested in this adtech startup's $15 million funding round. Here's the exclusive 12-slide pitch deck they used to raise.

Lunio Raises $15M in Series A Funding

Behind the scenes of one of the biggest health funding rounds ever

Lunio Raises $15 Million To Protect Marketers from Click Fraud, Fake Users and Malicious Bots

The ask

An early-stage company with little to no name recognition, without an active client roster, and no previous media coverage; for A Round, $15M is a relatively small sum.

Our approach

Focus on the problem, not the company; every brand in the world advertises online → every ad campaign loses money to click fraud → pain shared by practically all companies.

Results

Landed two leads: TechCrunch ran the story along with an interview with the CEO, Insider ran the story as well with the pitch deck; multiple trade publications (the most important aspect, always) and “general” tech publications. Last, we’ve made sure the press release is being syndicated to top-tiers like MarketWatch, Benzinga, Bloomberg, etc.