A key component of the DevOps tech stack, the “secret management” software category was dominated by one product until Akeyless was launched, with differentiating functionalities that disrupted the space. The Akeyless team came to us for help with brand awareness.
We targeted relevant trade blogs in the software engineering, cybersecurity and DevOps verticals, as well as mainstream business tech publications, landing thought leadership articles and contextual product mentions. We also utilized our network of contacts on software review platforms and community discussion platforms to cultivate and promote conversations around Akeyless and its use cases.
Over the course of a year of activity, InboundJunction landed nearly 120 earned media hits for Akeyless, boosting the company’s discoverability, brand equity and profile.
