Five years and counting

The ask

We met Lightricks in 2019, it was a different world back then… ;) Although a leader in the visual content creation app space with mobile app store staples like Facetune and Videoleap, the brand name Lightricks was relatively unknown, so they wanted to build awareness in the consumer mobile app ecosystem, in the creator economy, and more recently in the AI tool development space. The second part of the ask was to push the flagship product Facetune.

Our approach

To tame this two-headed monster - brand awareness and product marketing - we realized we need to devise a campaign that is a bit like an Apple event; bells & whistles that play on the emotional connection to the brand together with deep dives into the product that showcase its features.

We pursued a high volume of targeted press mentions for Lightricks and its product line, running the gamut from coverage of product release news announcements to bylined opeds and expert quotes to product review pieces to contextual mentions of product use cases in trend commentary items.

Results

It says so at the top of the page, but we’ll repeat it nonetheless: between August 2019 and August 2023 we landed for Lightricks 503 media hits; that’s an average of more than 10 a month, 5 years in a row. Not many PR agencies get to keep a client for that long and we are humbled that we did. We’ll update this case study in 2028.

Testimonial

“InboundJonction has been an instrumental partner in our marketing and communications strategy at Lightricks. We have regular meetings with their dedicated team, who feel as though they are a true extension of our own communications team. Their expertise has been pivotal in enhancing our brand's presence, and shaping Lightricks as a thought leader, across various platforms, be it community forums, niche-specific blogs, or top-tier tech and business magazines.

They have exceptional ability to support ongoing flows of new product features and create steady waves of interest, even amidst quieter news cycles. They understand the nuances of appealing to a diverse range of audience personas, whether they be visual content creators, social media professionals, or those involved in the mobile app and AI industry.

InboundJunction's blend of creativity, adaptability, and deep understanding of the various facets of Lightricks industry has made our collaboration not just fruitful but a true pleasure. Their approach is holistic, encompassing every aspect of content marketing, helping us resonate with our audience on an unprecedented scale. To anyone looking to supercharge their brand presence and engage in meaningful dialogues with their audience, we wholeheartedly recommend InboundJunction”.

Ido Cohen

Director of Global Brand and Communications at Lightricks