Humans love your product

What about artificially intelligent machines?

Call it GEO or AEO, AI Search Visibility or What Would Grok Say, truth of the matter is – optimizing for keywords and organic traffic doesn’t cut it any more.

More and more, people are using ChatGPT and other AI chatbots to learn about business solutions instead of turning to Google.

And when they do use Google, AI Overview summaries often dominate their screens.

These AI tools don’t index and surface content in the same ways that traditional Google search does. They favor contextually-relevant, authoritative brand mentions. They couldn’t care less about optimized backlinks.

So what does all of this mean in practice?

People are learning about brands and vendors via conversations with AI, not by clicking search links that lead websites — over half of all searches end without a click on an organic search result.

LLMs have arrived. The Zero-Click Monster is out in the wild. The new keys to success: Be recognized and cited, early and often.

The Service

Getting your brand mentioned and sourced by generative AI platforms.

Why us

Because we come to AI optimization with over a decade of PR expertise, not just with a keyword focus.

LLMs don’t care about links – they are all about well thought-of, informative content in authoritative publications. Does that sound like the work of link builders?

Our heads are deep in the data that matters for generating source citations that will appear in AI search conversations, where your ideal prospects self-nurture in independent-of-you discovery journeys.

We have the inside intel on what LLMs want and the knowledge and capabilities to feed them messaging that works in favor of your business.

Our expertise

Identifying publications and platforms that AI cite in answers related to your market segment

Optimizing content tone and formats that AI is most likely to notice in earned media

Finding GEO content opportunities based on your competitors’ AI citations

Tracking brand share-of-voice in AI answers over time

What does a GEO campaign look like?

Don’t be embarrassed if you don’t know. It’s a new, constantly evolving playbook.

Monitoring, Analytics, Prompting

We’ll first set up monitoring and analytics for your brand’s AI search discoverability and start running hundreds of anonymized prompts in the various generative AI engines (ChatGPT, Perplexity, Gemini / Google AI Overviews, Anthropic and more) to gauge where you currently stand in terms of visibility and share of voice. This serves as our baseline reading.

Action Plan

From there, we’ll start deducing where and what we need to publish to enhance your presence in AI answers and source citations.

Publishing

Utilizing our PR playbook, we’ll engage reporters and editors with compelling storylines to land the kind of coverage that LLMs favor, in the publications and content formats that are most influential in your vertical and niche.

Reporting

And like any agency that respects the process and cares about delivering results, we’ll keep you updated regarding our progress.

What our clients say clients say

InboundJunction are a creative and hardworking team. I can say with the utmost confidence that any employer will be delighted to work with team. they have a good insight of the market in their line of work, and I can happily recommend their high quality service.

Oren Dror

CEO of Imonomy

InboundJunction are online marketing extraordinaires with a rare combination of content marketing, SEO, social media and growth hacking skills. One of IJ's best qualities is his ability to think out-of-the-box. This, coupled with their hands-on approach, makes their services invaluable to any organization.

Igal Zeifman

Director of Marketing at Incapsula

We've had the pleasure of working with InboundJunction for years now. Their team shows a great combination of savvy content marketing, SEO expertise, PR professionalism and creative thinking that deliver real, consistent results. I'd recommend their services to any business or startup that wants to enhance its digital footprint and revenues.

Jonathan Cronstedt

CEO of Kajabi

IJ is all about results. They quickly understands what you need and deliver it. I've worked with quite a few PR firms and marketing agencies who promised much more than they delivered. With InboundJunction it's the opposite.

Gillon Miller

CEO of Gurushots